The Group is committed to promoting sustainability. Environment, social, governance and quality are the focus areas leading us to achieve our brand concept. Our sustainability framework is based on the following three pillars and seven focus areas with reference to the United Nations Sustainable Development Goals (UNSDGs), to build a sustainable future with our stakeholders.
Sustainability Framework
Climate Resilience
We actively respond to climate change, prioritize energy, water and waste management, and embed the philosophy of “Embracing Nature • Sustained Vitality” in daily operations.
Focus Areas
- Moving towards Carbon Neutrality
- Partnering for a Green Future
Goals
- Reduce absolute Scope 1 and 2 GHG emissions by 42% by 2030
- Reduce absolute Scope 3 GHG emissions from purchased goods and services by 25% by 2030
- Achieve carbon neutrality (for operations under direct control) by the Group's 100th anniversary
- Inspire sustainable consumer behaviour through eco-themed retail spaces and engaging experiences
- Champion environmental stewardship through strategic partnerships and innovation practices
SDGs
Societal Involvement
We highly value employee development, create a healthy work culture, and cultivate new generation. We also contribute to the community and make positive impacts on society.
Focus Areas
- Supporting Charities
- People Oriented
- Sustaining Tradition
Goals
- Achieve zero cases of serious occupational injury and fatality
- Redesign the training programmes to equip our employees to enhance their abilities and professional skills
- Continue to seek collaborations with educational institutions to nurture jellewery artisans and sustain craftmanship traditions
- Incorporate cultural and historical inspirations into new products and store design concepts
- Continue deepening collaborations with schools, voluntary organisations and community groups to support education and youth development
- Maintain ongoing support and investment in local arts sponsorships to preserve and enhance cultural vitality
SDGs
Sustained Excellence
We strive to provide customers with high-quality products and services, implement strict control over product sources, and foster inheritance of craftsmanship while promoting technology innovation at the same time.
Focus Areas
- Exquisite Craftsmanship and Innovating the Future
- Uncompromising Quality and Pursuit of Excellence
Goals
- Pursue exceptional customer satisfaction through uncompromised service excellence and superior quality
- Fortify business resillence and ethical operations through enhanced cybersecurity and rigorous anti-corruption management
- Drive supply chain excellence and continues improvement by aligning suppliers with our Supplier Code of Conduct ("SCoC") and risk-based audit framework
- Leverage AI-driven technology to elevate retail excellence, including personalised services and premium quality products
- Enhance utilisation of and explore AI opportunities in our operation, optimising operational efficiency
SDGs
