Sustained Excellence

We strive to provide customers with high-quality products and services, implement strict control over product sources,
and foster inheritance of craftsmanship while promoting technology innovation at the same time.

Focus Areas

  • Exquisite Craftsmanship and Innovating the Future
  • Uncompromising Quality and Pursuit of Excellence

SDGs

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Material Issues

  • Innovation and Craftsmanship
  • Cultural Inheritance
  • Service and Product Quality
  • Supply Chain Management
  • Responsible Marketing
  • Anti-Corruption
  • Customer Privacy Protection
  • Intellectual Property 
  • Ethical Sourcing

Key Highlights

Exquisite Craftmanship and Innovating the Future

Intelligent and Automated Technologies

The Intelligent Fulfilment Centre at the Foshan Production Centre has introduced smart and automated systems, including inter-floor conveyor belts, automated dispensing systems, smart locker systems and automated guided vehicles. These advancements significantly enhance warehouse efficiency, reduce energy consumption and carbon emissions, and their applications have received numerous industry awards.

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Explore Omni-Channel Business Model

We actively utilize innovative technologies such as Cloud Inventory service and virtual jewellery try-on devices to offer next-generation retail services. These initiatives enable customers to transcend geographical boundaries, allowing them to purchase beloved jewellery “anytime, anywhere, and any picks”, thus creating a personalized shopping experience.

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Uncompromising Quality and Pursuit of Excellence

Supply Chain Management and Ethical Sourcing

We are committed to ethical procurement and supply chain management. We do not trade conflict diamonds and collaborate exclusively with suppliers certified by the “Kimberley Process Certification Scheme”. In addition, we prioritize suppliers who demonstrate excellence in sustainability and request suppliers to provide carbon reduction roadmaps to strengthen environmental commitments.

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Quality Control Processes

Our laboratories in Hong Kong and Shunde are accredited by the Hong Kong Laboratory Accreditation Scheme (“HOKLAS”) and China National Accreditation Service for Conformity Assessment (“CNAS”) respectively. We utilize AI technology for automated testing and authentication analysis. All our products undergo quality assessments and are certified with the “Natural Diamond Quality Assurance Mark”, “Natural Jade Quality Mark” and “Quality Gold Mark”.

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綠色企業文化
綠色企業文化

Succeeding as Responsible Corporate Citizens

To establish a robust corporate governance framework, we continuously make enhancement to our management practices and policies. In Hong Kong, as our operating subsidiaries are registered as Dealers in Precious Metals and Stones Category B, we adhere to anti-money laundering regulations and provide relevant employee trainings. To continuously address data security risks, we have bolstered our data privacy management, ensuring compliance with relevant laws and data security.

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Awards & Recognitions



Jewellery Quality Assurance Marks