We strive to provide customers with high-quality products and services, implement strict control over product sources,
and foster inheritance of craftsmanship while promoting technology innovation at the same time.
Focus Areas
- Exquisite Craftsmanship and Innovating the Future
- Uncompromising Quality and Pursuit of Excellence
SDGs
Material Issues
- Innovation and Craftsmanship
- Cultural Inheritance
- Service and Product Quality
- Supply Chain Management
- Responsible Marketing
- Anti-Corruption
- Customer Privacy Protection
- Intellectual Property
- Ethical Sourcing
Key Highlights
Exquisite Craftmanship and Innovating the Future
Intelligent and Automated Technologies
The Intelligent Fulfilment Centre at the Foshan Production Centre has introduced smart and automated systems, including inter-floor conveyor belts, automated dispensing systems, smart locker systems and automated guided vehicles. These advancements significantly enhance warehouse efficiency, reduce energy consumption and carbon emissions, and their applications have received numerous industry awards.
Read MoreExplore Omni-Channel Business Model
We actively utilize innovative technologies such as Cloud Inventory service and virtual jewellery try-on devices to offer next-generation retail services. These initiatives enable customers to transcend geographical boundaries, allowing them to purchase beloved jewellery “anytime, anywhere, and any picks”, thus creating a personalized shopping experience.
Read MoreUncompromising Quality and Pursuit of Excellence
Supply Chain Management and Ethical Sourcing
We are committed to ethical procurement and supply chain management. We do not trade conflict diamonds and collaborate exclusively with suppliers certified by the “Kimberley Process Certification Scheme”. In addition, we prioritize suppliers who demonstrate excellence in sustainability and request suppliers to provide carbon reduction roadmaps to strengthen environmental commitments.
Read MoreQuality Control Processes
Our laboratories in Hong Kong and Shunde are accredited by the Hong Kong Laboratory Accreditation Scheme (“HOKLAS”) and China National Accreditation Service for Conformity Assessment (“CNAS”) respectively. We utilize AI technology for automated testing and authentication analysis. All our products undergo quality assessments and are certified with the “Natural Diamond Quality Assurance Mark”, “Natural Jade Quality Mark” and “Quality Gold Mark”.
Read MoreSucceeding as Responsible Corporate Citizens
To establish a robust corporate governance framework, we continuously make enhancement to our management practices and policies. In Hong Kong, as our operating subsidiaries are registered as Dealers in Precious Metals and Stones Category B, we adhere to anti-money laundering regulations and provide relevant employee trainings. To continuously address data security risks, we have bolstered our data privacy management, ensuring compliance with relevant laws and data security.
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